The Triumph Of Advertising In The Culture

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

He Who Stands Aloof Runs The Risk Of Believing Himself Better Than Others And Misusing His Critique Of Society As An Ideology For His Private Interest.

The Almost Insoluble Task Is To Let Neither The Power Of Others, Nor Our Own Powerlessness, Stupefy Us.

Today Self-consciousness No Longer Means Anything But Reflection On The Ego As Embarrassment, As Realization Of Impotence: Knowing That One Is Nothing.

The Important Thing Is Not The Planning Of An Index Verborum Prohibitorum Of Current Noble Nouns, But Rather The Examination Of Their Linguistic Function.