The Self Expands Through Acts Of Self

Why Is It That, Despite Having Achieved Previously Undreamed-of Miracles Of Progress, We Seem More Helpless In Facing Life Than Our Less Privileged Ancestors Were? The Answer Seems Clear: While Humankind Collectively Has Increased Its Material Powers A Thousandfold, It Has Not Advanced Very Far In Terms Of Improving The Content Of Experience.

It Is As If Evolution Has Built A Safety Device In Our Nervous System That Allows Us To Experience Full Happiness Only When We Are Living At 100%-when We Are Fully Using The Physical And Mental Equipment We Have Been Given.

When Each Of These Three Elements Of Vision-concern For Excellence, For People And For The Wider Environment-are Present, Business Is Transformed From A Tool For Making Profits Into A Creative, Humane Experiment For Improving Life.

Optimal Experience Is Thus Something That We Make Happen.

Since The Purpose Of Business Is To Satisfy Existing Desires, Or Stimulate New Ones, If Everyone Were Genuinely Happy, There Would Be No Need For Business Any Longer.