The Secret Of Theory Is That Truth

But What If God Himself Can Be Simulated, That Is To Say Can Be Reduced To Signs That Constitute Faith? Then The Whole System Becomes Weightless, It Is No Longer Anything But A Gigantic Simulacrum - Not Unreal, But Simulacrum, That Is To Say Never Exchanged For The Real, But Exchanged For Itself, In An Uninterrupted Circuit Without Reference Or Circumference.

This False Distance Is Present Everywhere: In Spy Films, In Godard, In Modern Advertising, Which Uses It Continually As A Cultural Allusion. It Is Not Really Clear In The End Whether This 'cool' Smile Is The Smile Of Humour Or That Of Commercial Complicity. This Is Also The Case With Pop, And Its Smile Ultimately Encapsulates All Its Ambiguity: It Is Not The Smile Of Critical Distance, But The Smile Of Collusion

You Think You Photograph A Particular Scene For The Pleasure It Gives. In Fact It's The Scene That Wants To Be Photographed. You're Merely An Extra In The Production.

The Surprises Of Thought Are Like Those Of Love: They Wear Out. But Here Too You Can Carry On For A Long Time Doing Your Conjugal Duty.

Never Resist A Sentence You Like, In Which Language Takes Its Own Pleasure And In Which, After Having Abused It For So Long, You Are Stupefied By Its Innocence.