The Second Person To Write A Story

Forgive Yourself For Not Being The Richest, The Thinnest, The Tallest, The One With The Best Hair. Forgive Yourself For Not Being The Most Successful, The Cutest Or The One With The Fastest Time. Forgive Yourself For Not Winning Every Round. Forgive Yourself For Being Afraid. But Don’t Let Yourself Off The Hook, Never Forgive Yourself, For Not Caring Or Not Trying.

It's Much Easier To Spend A Lot Of Time Making Your Microphone Louder Than It Is Working On Making Your Message More Compelling.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.