The Second Person To Write A Story

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Art Is When We Do Work That Matters In A Creative Way, In A Way That Touches (people) And Changes Them For The Better.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Plans Are Great, But Missions Are Better.