The 1960s Was Probably The First Time In History That Young People Were Recognized As A Big Group Of Consumers And As A Commercial Proposition For Madison Avenue. Advertising Played A Major Role In Creating The Ethos Of That Era - The Idea That, "here It Is, And You Can Have It Now." I Know That Many Kids Thought That The Ethos Of The 1960s Was Due To Their Own Peculiar Virtues, But, In Fact, It Had A Lot To Do With The Realities Of The Marketplace And Commerce.
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The 1960s Was Probably The First Time
Doris Lessing
The 1960s Was Probably The First Time In History That Young People Were Recognized As A Big Group Of Consumers And As A Commercial Proposition For Madison Avenue. Advertising Played A Major Role In Creating The Ethos Of That Era - The Idea That, "here It Is, And You Can Have It Now." I Know That Many Kids Thought That The Ethos Of The 1960s Was Due To Their Own Peculiar Virtues, But, In Fact, It Had A Lot To Do With The Realities Of The Marketplace And Commerce.
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