The Right Way To Build A Company

Setting An Aggressive Enough Carbon-reduction Goal Will Result In An Appropriate Price For Carbon And Will Help Many A Renewable Technology. Consumer Education Will Help. Most Importantly, Though, Will Be The Continually Declining Cost Trajectory Of The Real Breakthrough In Clean-technology Costs Driven By Research And Innovation. In The End, Private Capital Is The Real Barometer Of Change.

Screw Up Often; But Screw Up Ahead Of Everybody Else, And Than Learn As Much, And Than Use It To Make Subsequent Investments.

Certain Food-based Biofuels Like Biodiesel Have Always Been A Bad Idea. Others Like Corn Ethanol Have Served A Useful Purpose And Essentially Are Obsoleting Themselves.

The World Is Hung Up On Food-based Biofuels. Not Only Are They The Wrong Thing, They're The Uneconomic Thing.

No One Will Pay You To Solve A Non-problem.