The Revolution Starts At The Bottom.

...there's No Such Thing As Sustainability. There Are Just Levels Of It. It's A Process, Not A Real Goal. All You Can Do Is Work Toward It. There's No Such Thing As Any Sustainable Economy. The Only Thing I Know That's Even Close To Sustainable Economic Activity Would Be Organic Farming On A Very Small Scale Or Hunting And Gathering On A Very Small Scale. And Manufacturing, You End Up With Way More Waste Than You End Up With Finished Product. It's Totally Unsustainable. It's Just The Way It Is.

I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.

We're A Part Of Nature. As We Destroy Nature, We Destroy Ourselves. It's A Selfish Thing To Want To Protect Nature.

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward.