The Revolution Starts At The Bottom.

I Believe The Accepted Model Of Capitalism That Demands Endless Growth Deserves The Blame For The Destruction Of Nature, And It Should Be Displaced. Failing That, I Try To Work With Those Companies And Help Them Change The Way They Think About Our Resources.

We've Teamed Up With Some Japanese Companies To, Basically By 2010, Make All Our Clothing Out Of Recycled And Recyclable Fibers. And We're Going To Accept Ownership Of Our Products From Birth To Birth. So If You Buy A Jacket From Us, Or A Shirt ,or A Pair Of Pants, When You're Done With It, You Can Give It Back To Us And We'll Make More Shirts And Pants Out Of It.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’

Doing Risk Sports Had Taught Me Another Important Lesson: Never Exceed Your Limits. You Push The Envelope And You Live For Those Moments When You’re Right On The Edge, But You Don’t Go Over. You Have To Be True To Yourself; You Have To Know Your Strengths And Limitations And Live Within Your Means. The Same Is True For A Business. The Sooner A Company Tries To Be What It Is Not, The Sooner It Tries To ‘have It All,’ The Sooner It Will Die.

Everything We Personally Own That’s Made, Sold, Shipped, Stored, Cleaned, And Ultimately Thrown Away Does Some Environmental Harm Every Step Of The Way, Harm That We’re Either Directly Responsible For Or Is Done On Our Behalf.