The Reality Is, Is That We Love

If I'm Expected To Keep Your Messages, And Everybody Else's, Then There Should Be A Law That Says, You Need To Keep All Of These.

We're Talking About A World Where The Pc Is No Longer The Center, But Just A Devicewhere Your New Devices Need To Be More Portable, More Personal.

Apple Watch Is The Most Personal Device We've Ever Created.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

So I Had To Figure Out For Myself What Was Right And True. It Was A Search. It Was A Process. It Drew On The Moral Sense That I'd Learned From My Parents, And In Church, And In My Own Heart, And Led Me On My Own Journey Of Discovery.