The Question Isn’t Whether Or Not You

People Rarely Buy What They Need. They Buy What They Want.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

If You Don't Get It Built, The Work Doesn't Matter.

You Can Game The Social Media In The Short Run, But Not For Long.