The Question Is Not Will You Succeed?

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

You Don't Need More Time In Your Day. You Need To Decide.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

Great Marketers Don't Make Stuff. They Make Meaning.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.