The Question Is Not Will You Succeed?

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

The Enemy Of Creativity... Is Fear. We're All Born Creative, It Takes A Little While To Become Afraid. A Surprising Insight: An Enemy Of Fear Is Creativity. Acting In A Creative Way Generates Action, And Action Persuades The Fear To Lighten Up.