The Power Of A Car Is Separate

We May Need To Solve Problems Not By Removing The Cause But By Designing The Way Forward Even If The Cause Remains In Place.

As Competition Intensifies, The Need For Creative Thinking Increases. It Is No Longer Enough To Do The Same Thing Better . . . No Longer Enough To Be Efficient And Solve Problems.

There Is No Doubt That Creativity Is The Most Important Human Resource Of All.

Lateral Thinking... Is The Process Of Using Information To Bring About Creativity And Insight Restructuring. Lateral Thinking Can Be Learned, Practised And Used. It Is Possible To Acquire Skill In It Just As It Is Possible To Acquire Skill In Mathematics.

One Very Important Aspect Of Motivation Is The Willingness To Stop And To Look At Things That No One Else Has Bothered To Look At. This Simple Process Of Focusing On Things That Are Normally Taken For Granted Is A Powerful Source Of Creativity.