The Opposite Of Knowledge Is Not Ignorance,

Nothing Is Wholly Obvious Without Becoming Enigmatic. Reality Itself Is Too Obvious To Be True .

What You Have To Do Is Enter The Fiction Of America, Enter America As Fiction. It Is, Indeed, On This Fictive Basis That It Dominates The World.

Today, Every Principle Of Identity Is Affected By Fashion, Precisely Because Of Its Potential To Revert All Forms To Non-origin And Recurrence. Fashion Is Always Retro, But Always On The Basis Of The Abolition Of The Passé (the Past): The Spectral Death And Resurrection Of Forms. Its Proper Actuality (its 'up-to-dateness', Its 'relevance') Is Not A Reference To The Present, But An Immediate And Total Recycling.

Every Photographed Object Is Merely The Trace Left Behind By The Disappearance Of All The Rest. It Is An Almost Perfect Crime, An Almost Total Resolution Of The World, Which Merely Leave The Illusion Of A Particular Object Shining Forth, The Image Of Which Then Becomes An Impenetrable Enigma.

The Futility Of Everything That Comes To Us From The Media Is The Inescapable Consequence Of The Absolute Inability Of That Particular Stage To Remain Silent. Music, Commercial Breaks, News Flashes, Adverts, News Broadcasts, Movies, Presenters—there Is No Alternative But To Fill The Screen; Otherwise There Would Be An Irremediable Void.... That’s Why The Slightest Technical Hitch, The Slightest Slip On The Part Of The Presenter Becomes So Exciting, For It Reveals The Depth Of The Emptiness Squinting Out At Us Through This Little Window.