The Object Is To Win Fairly, Squarely,

It Is Essential To Understand That Battles Are Primarily Won In The Hearts Of Men. Men Respond To Leadership In A Most Remarkable Way And Once You Have Won His Heart, He Will Follow You Anywhere.

Some Need A Whip And Others A Pat On The Back And Others Are Better Off When They Are Ignored.

Leadership Is Based On A Spiritual Quality; The Power To Inspire, The Power To Inspire Others To Follow

You Defeat Defeatism With Confidence.

One Comes To Believe Whatever One Repeats To Oneself Sufficiently Often, Whether The Statement Be True Of False. It Comes To Be The Dominating Thought In One's Mind.