The Notion That You Would Initiate A New Product Without Preparing The Way By Persuasion And Advertising And Salesmanship Is Fantastic. It's An Integral Part Of The System.

-John Kenneth Galbraith

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The Notion That You Would Initiate A

John Kenneth Galbraith

The Notion That You Would Initiate A New Product Without Preparing The Way By Persuasion And Advertising And Salesmanship Is Fantastic. It's An Integral Part Of The System.

Topic

Way

Advertising

Persuasion

More From John Kenneth Galbraith

I Write With Two Things In Mind. I Want To Be Right With My Fellow Economists. After All, I've Made My Life As A Professional Economist, So I'm Careful That My Economics Is As It Should Be. But I Have Long Felt That There's No Economic Proposition That Can't Be Stated In Clear, Accessible Language. So I Try To Be Right With My Fellow Economists, But I Try To Have An Audience Of Any Interested, Intelligent Person.

Writing

Intelligent

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