The New Is Always Made Up Of

Our Technology Forces Us To Live Mythically, But We Continue To Think Fragmentarily, And On Single, Separate Planes.

Such Is The Content Of The Mental Life Of The Hemingway Hero And The Good Guy In General. Every Day He Gets Beaten Into A Servile Pulp By His Own Mechanical Reflexes, Which Are Constantly Busy Registering And Reacting To The Violent Stimuli Which His Big, Noisy, Kinesthetic Environment Has Provided For His Unreflective Reception.

The Mark Of Our Time Is Its Revulsion Against Imposed Patterns.

Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.