The Need To Let Suffering Speak Is

The Man For Whom Time Stretches Out Painfully Is One Waiting In Vain, Disappointed At Not Finding Tomorrow Already Continuing Yesterday.

The Need To Let Suffering Speak Is A Condition Of All Truth. For Suffering Is Objectivity That Weighs Upon The Subject

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

Thus Is Order Ensured: Some Have To Play The Game Because They Cannot Otherwise Live, And Those Who Could Live Otherwise Are Kept Out Because They Do Not Want To Play The Game. It Is As If The Class From Which Independent Intellectuals Have Defected Takes Its Revenge, By Pressing Its Demands Home In The Very Domain Where The Deserter Seeks Refuge.

The Phrase, The World Wants To Be Deceived, Has Become Truer Than Had Ever Been Intended. People Are Not Only, As The Saying Goes, Falling For The Swindle; If It Guarantees Them Even The Most Fleeting Gratification They Desire A Deception Which Is Nonetheless Transparent To Them. They Force Their Eyes Shut And Voice Approval, In A Kind Of Self-loathing, For What Is Meted Out To Them, Knowing Fully The Purpose For Which It Is Manufactured. Without Admitting It They Sense That Their Lives Would Be Completely Intolerable As Soon As They No Longer Clung To Satisfactions Which Are None At All.