The Most Important Work Of The Executive

Management Means, In The Last Analysis, The Substitution Of Thought For Brawn And Muscle, Of Knowledge For Folkways And Superstition, And Of Cooperation For Force. It Means The Substitution Of Responsibility For Obedience To Rank, And Of Authority Of Performance For The Authority Of Rank.

The Correct Assumption Is That What Individuals Have Learned By Age Twenty-one Will Begin To Become Obsolete Five To Ten Years Later And Will Have To Be Replaced-or At Least Refurbished-by New Learning, New Skills, New Knowledge.

If A Business Is To Be Considered A Continuous Process, Instead Of A Series Of Disjointed Stop-and-go Events, Then The Economic Universe In Which A Business Operates-and All The Major Events Within It-must Have Rhyme, Rhythm, Or Reason.

[the Masses] ... Must Turn Their Hopes Toward A Miracle. In The Depths Of Their Despair Reason Cannot Be Believed, Truth Must Be False, And Lies Must Be Truth. "higher Bread Prices," "lower Bread Prices," "unchanged Bread Prices" Have All Failed. The Only Hope Lies In A Kind Of Bread Price Which Is None Of These, Which Nobody Has Ever Seen Before, And Which Belies The Evidence Of One's Reason.

Effective Innovations Start Small. They Are Not Grandiose. They Try To Do One Specific Thing.