The More Informative Your Advertising, The More

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

There Is No Need For Advertisements To Look Like Advertisements. If You Make Them Look Like Editorial Pages, You Will Attract About 50 Per Cent More Readers.

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?

If You Have A Truly Big Idea, The Wrong Technique Won't Kill It. And If You Don't Have A Big Idea, The Right Technique Won't Help You

Great Hospitals Do Two Things. They Look After Patients, And They Teach Young Doctors. We Look After Clients, And We Teach Young Advertising People.