The More Informative Your Advertising, The More

What You Learn Is More Important Than What You Earn.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.

Within Every Brand Is A Product, But Not Every Product Is A Brand.