The Less People Know, The More They

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely To Be Worth The Journey. Persist.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.