The Lean Startup Method Is Not About

Leadership Requires Creating Conditions That Enable Employees To Do The Kinds Of Experimentation That Entrepreneurship Requires.

When Steve Jobs And Steve Wozniak Created Apple Computer In A Garage In Palo Alto, It Heralded The Beginning Of The Pc Revolution That Ultimately Dealt A Death-blow To Dozens Of Older Companies.

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

Products A Start-up Builds Are Really Experiments…learning About How To Build A Sustainable Business Is The Outcome Of Those Experiments [which Follow] A Three-step Process: Build, Measure, Learn.” “[a Startup Is] … An Organization Dedicated To Creating Something New Under Conditions Of Extreme Uncertainty.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.