The Lean Startup Method Is Not About

The Only Way To Win Is To Learn Faster Than Anyone Else.

In The Old Economy, It Was All About Having The Answers. But In Today’s Dynamic, Lean Economy, It’s More About Asking The Right Questions. A More Beautiful Question Is About Figuring Out How To Ask, And Answer, The Questions That Can Lead To New Opportunities And Growth.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

If You Can’t Out Iterate Someone Who Is Trying To Copy You, You’re Toast Anyway.

Products A Start-up Builds Are Really Experiments…learning About How To Build A Sustainable Business Is The Outcome Of Those Experiments [which Follow] A Three-step Process: Build, Measure, Learn.” “[a Startup Is] … An Organization Dedicated To Creating Something New Under Conditions Of Extreme Uncertainty.