The Key To Getting The Most From

We Either Put Out 6 Different Flavors Of Jam Or 24 Different Flavors Of Jam And We Looked At 2 Things. First, In What Case Were People More Likely To Buy A Jar Of Jam?

A Chess Master Can Keep Track Of More Choices Than The Number Of Stars In The Galaxy Within An Instant, But These Are People That Have Truly Learned And Mastered The Choices That They Have And How To Deal With Those Choices Over A Very, Very Long Period Of Training, So Essentially What They're Really Doing Is Ruling Out All The Irrelevant Choices And Only Zeroing In On The Most Relevant, Useful Choices At The Moment.

When People Are Given A Moderate Number Of Options (4 To 6) Rather Than A Large Number (20 To 30), They Are More Likely To Make A Choice, Are More Confident In Their Decisions, And Are Happier With What They Choose.

A Person Of “good Character” Was One Who Acted In Accordance With The Expectations Of His Community

The First Thing We Looked At, In What Case Were People More Likely To Be Attracted To The Jar Or Jam, So In Which Case Are People More Likely To Stop When They Saw The Display Of Jams And What We Found Was That More People Stopped When There Were 24 Jams.