The Idea That You Can Ask One

There's A Tendency To Look At Investments In Isolation. Investors Focus On The Risk Of Individual Securities.

If There Was One Ubiquitous Recommendation About Marriage It Was This: "don't Go To Bed Angry."

You Know, The Standard State For People Is 'mildly Pleasant.' Negative Emotions Are Quite Rare, And Extremely Positive Emotions Are Rare. But People Are Mildly Pleased Most Of The Time, They're Mildly Tired A Lot Of The Time, And They Wish They Were Somewhere Else A Substantial Part Of The Time - But Mostly They're Mildly Pleased.

People Just Hate The Idea Of Losing. Any Loss, Even A Small One, Is Just So Terrible To Contemplate That They Compensate By Buying Insurance, Including Totally Absurd Policies Like Air Travel.

One Of The Major Biases In Risky Decision Making Is Optimism. Optimism Is A Source Of High-risk Thinking.