The Healthier A New Venture And The

Business, That's Easily Defined - It's Other People's Money.

Executives Do Many Things In Addition To Making Decisions. But Only Executives Make Decisions. The First Managerial Skill Is, Therefore, The Making Of Effective Decisions.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

No Institution Can Possibly Survive If It Needs Geniuses Or Supermen To Manage It. It Must Be Organized In Such A Way As To Be Able To Get Along Under A Leadership Composed Of Average Human Beings.

Planning Is Actually Incompatible With An Entrepreneurial Society And Economy. Planning Is The Kiss Of Death Of Entrepreneurship.