The Hard Part Is Implementing The Decision,

Do You Know What The Difference Is Between Pr And Advertising? Advertising Is When You Say How Great You Are. Pr Is When Other People Say How Great You Are. Pr Is Better.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

Think Different In Order To Change The Rules. By Definition, If You Don't Change The Rules You Aren't A Revolutionary, And If You Don't Think Different, You Won't Change The Rules.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

Accept Diversity And Don't Take Any Crap.