The Greatest Teacher I Know Is The

I Was Long Brought Up To Think That It Was Nothing Short Of A Crime To Miss A Sale.

I Cannot Remember A Time When The Golden Rule Was Not My Motto And Precept, The Torch That Guided My Footsteps.

Business Is No Longer A Matter Of Profits Alone. Profits Must Come Through Public Confidence, And Public Confidence Is Given To Any Merchant In Proportion To The Service Which He Gives To The Public.

A Store's Best Advertisement Is The Service Its Goods Render, For Upon Such Service Rest The Future, The Good-will, Of An Organization.

In Retailing, The Formula Happens To Be A Basic Liking For Human Beings, Plus Integrity, Plus Industry, Plus The Ability To See The Other Fellow's Point Of View.