The Goal Of Life Is Not To

Every One Of Us Has The Capacity To Lead.

For Values Or Guiding Principles To Be Truly Effective They Have To Be Verbs. It's Not "integrity," It's "always Do The Right Thing." It's Not "innovation," It's "look At The Problem From A Different Angle." Articulating Our Values As Verbs Gives Us A Clear Idea - We Have A Clear Idea Of How To Act In Any Situation.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.