The Goal Is Not To Do Business

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence. If Our Parents Fixed Everything For Us And Did Not Allow Us To Do Anything On Our Own, Or Intervened Every Single Time, We Would All Grow Up To Be Completely Dependent. The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail.

How Can You Help The Human Race Progress?

We Should Never Change Our Minds About Where We Are Going, But Always Be Curious About Different Ways To Get There.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.