The Future Is Only Scary If We

Nobody Writes A Book To Get Rich. It's Like Speaking.

Risk Deters Those Who See What They Could Lose. Those Focused On The Gain See It As A Necessary Part Of Their Journey, Even If The Possibility Of Loss Exists.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

To Operate Based On Conviction And Belief Requires An Acceptance That Your Actions Could Get You Fired. This Is Different From Pig-headed Bravado, And It Is Different From Putting The Company At Risk.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.