The Functional Language Is A Radically Anti-historical

Entertainment And Learning Are Not Opposites; Entertainment May Be The Most Effective Mode Of Learning.

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

The Slaves Of Developed Industrial Civilization Are Sublimated Slaves.

Inasmuch As Art Preserves, With The Promise Of Happiness, The Memory Of The Goal That Failed, It Can Enter, As A 'regulative Idea,' The Desperate Struggle For Changing The World. Against All Fetishism Of The Productive Forces, Against The Continued Enslavement Of Individuals By The Objective Conditions (which Remain Those Of Domination), Art Represents The Ultimate Goal Of All Revolutions: The Freedom And Happiness Of The Individual.

Contemporary Industrial Society Is Now Characterised More Than Ever By "the Need For Stupefying Work Where It Is No Longer A Real Necessity."