The Entrepreneurial Opportunity In America Is Alive

Customers Must Recognize That You Stand For Something.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

At Starbucks 0 As In Any Business, In Any Life - There Are So Many Hectic Moments During The Day When We Are Simply Trying To Do The Job, Trying To Put Out The Fires, Trying To Solve Any Number Of Small Problems, That We Often Lose Sight Of What It Is We're Really Here To Do.

And With The Right Mentor, Don't Be Afraid To Expose Your Vulnerabilities. Admit You Don't Know What You Don't Know. When You Acknowledge Your Weaknesses And Ask For Advice, You'll Be Surprised How Much Others Will Help.

There's This Myth That Has Been Exacerbated By Others That Starbucks Means A $4 Cup Of Coffee, Which Is Not True.