The Entrepreneurial Opportunity In America Is Alive

My Kids Probably Started Drinking Coffee In Their Late Teens.

Starbucks Is In My Blood. It Is Such A Part Of Me That Letting It Unravel Simply Was Not An Option.

Customers Don't Always Know What They Want. The Decline In Coffee-drinking Was Due To The Fact That Most Of The Coffee People Bought Was Stale And They Weren't Enjoying It. Once They Tasted Ours And Experienced What We Call "the Third Place" ... A Gathering Place Between Home And Work Where They Were Treated With Respect.. They Found We Were Filling A Need They Didn't Know They Had.

The Issue Of Managing Through A Crisis Is You Have To Be Decisive Even If You Don't Have Perfect Information.

Success Is The By-product When You Work Toward The Target.