The Currency Of Universal Values Make Brands

As We All Know, Lasting Relationships Can't Be Rushed.

More Than Ever Before, Consumers Have The Ability To Unify Their Voices And Coalesce Their Buying Power To Influence Corporate Behaviors.

The Companies That Make Meaningful Contributions While Also Listening To The Voices Of Others Are The Ones That Will Genuinely Engage Their Community, Who Will Then Go To Work For Them.

In Today's Social Business Marketplace Facebook Is One Of The Best Places For Nonprofits To Be Discovered And Connect With A Larger Audience On The Basis Of Shared Values. So To Get Started, A Non-profit Should Launch A Facebook Page And Invite Your Existing Real World Community To Connect Your Cause And Their Networks.

It Is Time For Corporate America To Become 'the Third Pillar' Of Social Change In Our Society, Complementing The First Two Pillars Of Government And Philanthropy. We Need The Entire Private Sector To Begin Committing Itself Not Just To Making Profits, But To Fulfilling Higher And Larger Purposes By Contributing To Building A Better World.