The Culture Industry Not So Much Adapts

History Does Not Merely Touch On Language, But Takes Place In It.

The Work Of Art Still Has Something In Common With Enchantment: It Posits Its Own, Self-enclosed Area, Which Is Withdrawn From The Context Of Profane Existence, And In Which Special Laws Apply.

A German Is Someone Who Cannot Tell A Lie Without Believing It Himself.

Triviality Is Evil - Triviality, That Is, In The Form Of Consciousness And Mind That Adapts Itself To The World As It Is, That Obeys The Principle Of Inertia. And This Principle Of Inertia Truly Is What Is Radically Evil.

There's Not Much Need For Prophets Who Are In Synch With Their Society.