The 'content' Of Any Medium Is Always

The Medium Is The Message" Because It Is The Medium That Shapes And Controls The Search And Form Of Human Associations And Action.

Attention Spans Get Very Weak At The Speed Of Light, And That Goes Along With A Very Weak Identity.

In Antiquity And The Middle Ages Reading Was Necessarily Reading Aloud.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.