The Companies That Are Lasting Are Those

Beverages Have To Be Created. And They're Created By Looking At What Trend Is In, Say, The Fashion Industry - What Color's Hot Right Now.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.

My Father Had A Series Of Blue-collar Jobs And Never Made More Than $20,000 A Year. When I Was Seven, He Got Injured On A Job. That Was A Very Important Point - Because Of The Injury, He Couldn't Walk, And The Company He Was Working For Did Not Pay Him. There Was No Compensation. So There Was No Money And No Food.

The Issue Of Managing Through A Crisis Is You Have To Be Decisive Even If You Don't Have Perfect Information.

We Woke Up One Day, And All The Sudden Starbucks Was In The Middle Of This Political Crossfire Between The People Who Want To Bring A Gun Into Starbucks And The People Who Want To Prevent It. It Is A Very Difficult, Fragile Situation.