The Companies That Are Lasting Are Those

I Can't Imagine A Day Without Coffee. I Can't Imagine!

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

Starbucks Has Stores In America In Many, Many Communities That Are Governed By Many, Many Different Municipalities. Starbucks Cannot Dictate To A Municipality In Cincinnati Or Kansas City Or Sacramento How Or Why Or When There Should Be A Recycling Program.

Hiring People Is An Art, Not A Science, And Resumes Can't Tell You Whether Someone Will Fit Into A Company's Culture.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.