The Boston Celtics Are Not A Basketball

You See, In Sports You Have So Many Things That Aren't Expected. There's So Much Uncertainty. So When Players Find Themselves In A Situation Where Management Has A Great Deal Of Integrity And They Can Depend On My Word Or Anybody Else's Word In The Organization, They Feel Secure. And If The Players Feel Secure, They Don't Want To Leave Here. And If They Don't Want To Leave Here, They're Going To Do Everything They Can On The Court To Stay Here.

If I'm Going To Coach The Players, I Want Some Say On Who They're Going To Be.

If You Want To Be A Champion, You've Got To Feel Like One, You've Got To Act Like One, You've Got To Look Like One.

They Said You Have To Use Your Five Best Players But I Found You Win With The Five Who Fit Together The Best.

Take Pride In What You Do. The Kind Of Pride I'm Talking About Is Not The Arrogant Puffed-up Kind; It's Just The Whole Idea Of Caring - Fiercely Caring