The Answers Are Always Inside The Problem,

We Impose The Form Of The Old On The Content Of The New.

Typography Is Not Only A Technology But Is In Itself A Natural Resource Or Staple, Like Cotton Or Timber Or Radio; And, Like Any Staple, It Shapes Not Only Private Sense Ratios But Also Patterns Of Communal Interdependence.

I May Be Wrong, But I'm Never In Doubt.

Fish Did Not Discover Water.

Typography Tended To Alter Language From A Means Of Perception And Exploration To A Portable Commodity.