Technique Has Taken Over The Whole Of

The Propagandist Must Utilize All Of The Technical Means At His Disposal - The Press, Radio, Tv, Movies, Posters, Meetings, Door-to-door Canvassing...there Is No Propaganda As Long As One Makes Use, In A Sporadic Fashion And At Random, Of A Newspaper Article Here, A Poster Or Radio Program There.

Human Life As A Whole Is Not Inundated By Technique. It Has Room For Activities That Are Not Rationally Or Systematically Ordered. But The Collision Between Spontaneous Activities And Technique Is Catastrophic For The Spontaneous Activities.

Sport Carries On Without Deviation The Mechanical Tradition Of Furnishing Relief And Distraction To The Worker After He Has Finished His Work Proper So That He Is At No Time Independent Of One Technique Or Another. In Sport The Citizen Of The Technical Society Finds The Same Spirit, Criteria, Morality, Actions And Objectives In Short, All The Technical Laws And Customs Which He Encounters In Office Or Factory.

Propaganda's Content Increasingly Resembles Information. It Has Even Clearly Been Proved That A Violent, Excessive, Shock-provoking Propaganda Texts Leads Ultimately To Less Conviction And Participation. The Listeners Critical Powers Decrease If The Propaganda Message Is More Rational And Less Violent.

Modern Technology Has Become A Total Phenomenon For Civilization, The Defining Force Of A New Social Order In Which Efficiency Is No Longer An Option But A Necessity Imposed On All Human Activity.