Survival Is Optional. No One Has To

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

The Source Of Innovation Is Freedom. All We Have - New Knowledge, Invention - Comes From Freedom. Discoveries And New Knowledge Come From Freedom. When Somebody Is Responsible Only To Himself, [has] Only Himself To Satisfy, Then You'll Have Invention, New Thought, Now Product, New Design, New Ideas.

A Leader Must Have Knowledge. A Leader Must Be Able To Teach.

Without Theory, There Are No Questions.

Part Of America's Industrial Problems Is The Aim Of Its Corporate Managers. Most American Executives Think They Are In The Business To Make Money, Rather Than Products Or Service. The Japanese Corporate Credo, On The Other Hand, Is That A Company Should Become The World's Most Efficient Provider Of Whatever Product And Service It Offers. Once It Becomes The World Leader And Continues To Offer Good Products, Profits Follow.