Successful People Are The Ones Who Are

Competition Validates You. It Creates A Category. It Permits The Sale To Be This Or That, Not Yes Or No.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

Design Is The Last Great Competitive Advantage.