Success Comes From Listening To Your Customer.

My Mother Always Taught Me Never To Look Back In Regret But To Move On To The Next Thing. The Amount Of Time People Waste Dwelling On Failures Rather Than Putting That Energy Into Another Project, Always Amazes Me. I Have Fun Running All The Virgin Businesses-so A Setback Is Never A Bad Experience, Just A Learning Curve.

We're Going Where No One Has Gone Before. There's No Model To Follow, Nothing To Copy. That Is What Makes This So Exciting.

The First Thing To Look For When Searching For A Great Employee Is Somebody With A Personality That Fits With Your Company Culture. Most Skills Can Be Learned, But It Is Difficult To Train People On Their Personality.

Every Success Story Is A Tale Of Constant Adaption, Revision And Change. A Company That Stands Still Will Soon Be Forgotten. Trying To Provoke Positive Change Is A Principle We've Embedded Across The Virgin Family For More Than Four Decades.

Half The Art Of Ballooning Is To Make Your Crashes So Gentle That You Can Fool Yourself Into Calling Them Landings.