Sometimes The Riskiest Decision You Can Make

We Have A Business That Some People Feel Pollutes, And I Happen To Agree With Them. ... And So On The Basis Of Trying To Do Good And, You Know, Hopefully Turn A Profit, What We Did Was We Pledged That We'd Put All The Profits From Our Airline Business Into Trying To Develop Clean Fuels.

There's No Better Satisfaction Than Watching The People Around You, Who Have Worked Day And Night To Get Something Right, Realising The Dream.

Throughout My Business Life I Have Always Tried To Keep On Top Of Costs And Protect The Downside Risk As Much Possible. The Virgin Group Has Survived Only Because We Have Always Kept Tight Control Of Our Cash. But, Likewise, I Also Know That Sometimes It Is Essential To Break These Rules And Spend Lavishly.

Entrepreneurial Business Favours The Open Mind. It Favours People Whose Optimism Drives Them To Prepare For Many Possible Futures, Pretty Much Purely For The Joy Of Doing So.

My Biggest Motivation? Just To Keep Challenging Myself