Sometimes The Most Modest Changes Can Bring

Innovators Have To Be Open. They Have To Be Able To Imagine Things That Others Cannot And Be Willing To Challenge Their Own Preconceptions. They Also Need To Be Conscientious. An Innovator Who Has Brilliant Ideas But Lacks The Discipline And Persistence To Carry Them Out Is Merely A Dreamer ... But Crucially, Innovators Need To Be Disagreeable ... They Are People Willing To Take Social Risks-to Do Things That Others Might Disapprove Of.

It Is Quite Possible For People Who Have Never Met Us And Who Have Spent Only Twenty Minutes Thinking About Us To Come To A Better Understanding Of Who We Are Than People Who Have Known Us For Years.

The Difference Between A Crime Of Evil And A Crime Of Illness Is The Difference Between A Sin And A Symptom.

I Think Actually The Marketing Community Is Approaching A Crisis: There Are Just Too Many Messages Competing For Too Little Attention. That Is The Fundamental Problem.

Our Unconscious Reactions Come Out Of A Locked Room, And We Can't Look Inside That Room. But With Experience We Become Expert At Using Our Behavior And Our Training To Interpret - And Decode - What Lies Behind Our Snap Judgment And First Impressions.