Societies Have Always Been Shaped More By

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

To Say That A Body Or Its Gravitational Field 'bends In Space' In Its Vicinity Is The Discuss Visual Space In Acoustic Terms.

Fish Did Not Discover Water.

The Content Or Time-clothing Of Any Medium Or Culture Is The Preceding Medium Or Culture.

If We Understand The Revolutionary Transformations Caused By New Media, We Can Anticipate And Control Them; But If We Continue In Our Self-induced Subliminal Trance, We Will Be Their Slaves.