Social Obligation Is Much Bigger Than Supporting

I Think I Was The First Executive To Ever Speak At A Greenpeace Business Conference, In London In 2001. That Didn't Play Well Here At Ford, But I Thought It Was An Important Signal To Send Internally, That These Were The Kind Of Issues We Needed To Be Grappling With.

I Walked In And Inherited A Management Group That I Didn't Know Very Well. They Didn't Know Me, And We Had A Very Short Window To Put Together A Credible Recovery Plan.

I Never Wanted Ford To Be A Place, Like The Tobacco Industry, Where Our Employees Were Not Proud Of Coming To Work For Us. I Felt There Was A Danger Of That, Should We Be Marginalized As A Major Polluter.

I Think The World Is Filled With So Much Hype And Pr Bull. Frankly, It All Comes Out In The End. Good Or Bad, I'd Rather Just Let Our Accomplishments Really Speak For Themselves.

I Believe Very Strongly That Corporations Could And Should Be A Major Force For Resolving Social And Environmental Concerns In The Twenty-first Century.