Since We Live In An Age Of

But Innovation Is More Than A New Method. It Is A New View Of The Universe, As One Of Risk Rather Than Of Chance Or Of Certainty. It Is A New View Of Man's Role In The Universe; He Creates Order By Taking Risks. And This Means That Innovation, Rather Than Being An Assertion Of Human Power, Is An Acceptance Of Human Responsibility.

Meetings Are A Symptom Of Bad Organization. The Fewer Meetings The Better.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

Entrepreneurship Is Neither A Science Nor An Art. It Is A Practice.