Simplicity Is Simple. Perhaps This Sounds Redundant.

The Most Important Step Of All Is The First Step. Start Something! What If That Idea You Have In The Back Of Your Head Is A Really Good One, One That Might End Up Helping Tens Of Thousands Of People? You Owe It To The World Ot Act. Or Maybe It Will Help Only A Few People: The Same Advice Applies. If You Don't Do It, You Are Missing Out On Something Big, And So Are The People Who Could Have Been Helped.

Giving Feels Good, But It's Also Good For The Bottom Line. Charity Is A Viable Growth Strategy For A Lot Of Companies. Our Customers Get Excited To Be A Part Of What We're Doing. If You Ask Anyone Wearing Toms How They First Heard About Us, Most Won't Mention An Advertisement; They'll Say A Friend Told Them Our Story.

Toms Didn't Have To Focus On Advertising, But On Giving In A Way That's Sustainable.

[people] Had Never Heard About Someone Giving Something Away Every Time They Sold Something.

My Goal Was To Go Back To Argentina, And Give Them All-all The Shoes-away. Not Just To Give Them Away, But To Place Them On Each Child's Foot.