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Semiotics Is In Principle The Discipline Studying Everything Which Can Be Used In Order To Lie. If Something Cannot Be Used To Tell A Lie, Conversely It Cannot Be Used To Tell The Truth: It Cannot In Fact Be Used "to Tell" At All.
-Umberto Eco
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Semiotics Is In Principle The Discipline Studying

Umberto Eco
Semiotics Is In Principle The Discipline Studying Everything Which Can Be Used In Order To Lie. If Something Cannot Be Used To Tell A Lie, Conversely It Cannot Be Used To Tell The Truth: It Cannot In Fact Be Used "to Tell" At All.
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