Say What You Believe And See Who

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

Competence Is No Longer A Scarce Commodity.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.