Research Means That You Don't Know, But

You Are Always Too Late With A Development If You Are So Slow That People Demand It Before You Yourself Recognize It. The Research Department Should Have Foreseen What Was Necessary And Had It Ready To A Point Where People Never Knew They Wanted It Until It Was Made Available To Them.

If You Want To Kill Any Idea In The World, Get A Committee Working On It.

The Simplest Way To Assure Sales Is To Keep Changing The Product The Market For New Things Is Indefinitely Elastic. One Of The Fundamental Purposes Of Advertising, Styling, And Research Is To Foster A Healthy Dissatisfaction.

I Object To People Running Down The Future. I Am Going To Live All The Rest Of My Life There.

If We Taught Music The Way We Try To Teach Engineering, In An Unbroken Four Year Course, We Could End Up With All Theory And No Music. When We Study Music, We Start To Practice From The Beginning, And We Practice For The Entire Time.