Relevance Is A Search Engine's Holy Grail.

Search Engine Marketing And Search Engine Optimization Are Critically Important To Online Businesses. You Can Spend Every Penny You Have On A Website, But It Will All Be For Nothing If Nobody Knows Your Site Is There.

Direct Navigation Traffic Is By Far The Most Highly Targeted Form Of Web Traffic Available.

In Direct Navigation, Users Type Exactly What They Are Looking For In The Browser's Web Address Field. This Could Be The Exact Domain Name Or Web Address. Millions Of People Do This, Emphasizing The Need For On- And Off-line Marketing And Branding.

Traditional Local Media Are Adding Local Search Capabilities To Their Sites So They Can Share In The Local Search Traffic And Ad Revenues In The Local Markets They Serve.

Everyone Knows What Search Engines Are. But Relatively Few Know How To Use Them Effectively.